What are branded environments?
Branded environments embody the architecture, sign design, furniture, location, and branding of a company. It takes the core values and branding guidelines of an entity and displays those values and guidelines through the space. Branded environments tell a story, utilizing fixtures, furniture, and visual elements. Branding is not just about a logo in your space - signage can tell your story, with or without words.
Creating a Branded Environment by Industry
Each of the below industries needs to consider different factors when implementing a branded environment.
Corporate: Consider positive colors, verbiage, and open spaces to uplift your employees.
Healthcare: Provide clean and uplifting environments, with a focus on wayfinding to support the continuous stream of visitors and staff.
Hospitality: Spas, hotels, and luxury getaways should embody an exciting atmosphere. If one is in an exotic getaway location, consider embodying the atmosphere that your visitors came there for. As an example, a hotel chain in the Bahamas would consider embodying a beach resort with cabana themes, beach vibes, and luxury earthy signage. If you're planning on developing a hotel that many businessmen would travel to, create a clean and focused atmosphere where travelers could easily sit down and work.
Education: With any educational institution, keeping a school spirit focus is of utmost importance. We recommend utilizing the school's logo, mascot, colors, and mission statement when creating the branded environment of each space.
Retail: If implementing a chain strategy, keep strict guidelines for colors, sign types, and window graphics. Keeping a coherent image across your various locations is essential for many reasons. Some reasons include helping your visitors easily spot your locations when traveling, creating a mental image for your customers, and maximizing costs and efficiency through completed artwork, mass production, and contractor costs. For new businesses, focus on the type of customer you are targeting, your market's demographics, your location, and the feeling you want to portray.
Government: Government entities vary greatly, depending on whether its offices, parks, or other public areas. Like the above industries, consider your key user when crafting the image and environment you would like to portray.
As you can see through their website, they use shades of blues, teal, and white. They believe in positive, forward-thinking environments.
Through their interior design, Elliott Davis displays their values by utilizing a forward-thinking style, enriched with window graphics, unique lighting, seating, flooring, and table space, and styled logo signage utilizing wood, metal, and acrylic.
For any office space we recommend privacy window graphics for each room.
757 North Apartments:
With any apartment complex, implementing a branded environment that aligns with your target market is imperative. Consider the community you are constructing the complex in. What is their age range? What are their demographics? Do they put value in the community's history? Do they care about low price, pets, luxury, space? These are a few of the many questions to ask when determining how to create an environment that aligns with your target market.
With 757 North Apartments located in downtown Winston-Salem, NC near colleges and young adults, we helped implement a stylish branded environment, filled with custom walls, framed graphics, and matching signage. The colors and materials included contrast between bright and dark, and metals.
Photo Source: https://www.757northapartments.com/Gallery.aspx
Movement Mortgage utilizes their space to display their values, culture, and vision. A great example of this is within their conference room. They provide a written reminder of their vision for the future, so all who enter the room may reflect on their company’s mission.
Movement makes great use of their walls, with wall mounted lettering and graphics that help their employees stay positive and remember what their day should be focused on
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